Calculate markup percentage from cost and selling price. See profit margin, gross profit, and price multiplier. Convert between markup and margin instantly.
Markup is the amount added to the cost price of a product to determine its selling price. It's expressed as a percentage of the cost. The formula is: Markup % = ((Selling Price - Cost) / Cost) × 100. For example, if an item costs $50 and sells for $75, the markup is 50%.
Markup and margin both measure profitability but use different denominators:
A 100% markup equals a 50% margin. A 50% markup equals a 33.3% margin. Many business owners confuse the two, which can lead to pricing errors. Use our calculator above to see both values side by side.
| Markup | Margin | Multiplier | Example ($100 cost) |
|---|---|---|---|
| 10% | 9.1% | 1.10x | Sell at $110 |
| 25% | 20% | 1.25x | Sell at $125 |
| 50% | 33.3% | 1.50x | Sell at $150 |
| 75% | 42.9% | 1.75x | Sell at $175 |
| 100% | 50% | 2.00x | Sell at $200 |
| 150% | 60% | 2.50x | Sell at $250 |
| 200% | 66.7% | 3.00x | Sell at $300 |
| 300% | 75% | 4.00x | Sell at $400 |
To calculate markup percentage:
Example: Cost = $40, Selling Price = $60. Profit = $20. Markup = ($20 / $40) × 100 = 50%.
If you know your cost and desired markup, use: Selling Price = Cost × (1 + Markup% / 100). For example, $80 cost with 75% markup = $80 × 1.75 = $140 selling price.
Use the quick converter above to switch between markup and margin percentages instantly.