Campaign URL Parameters

Quick Presets

Website URL * The full URL of the page you want to link to

Campaign Source * utm_source — Where the traffic comes from (e.g., google, facebook, mailchimp)

Campaign Medium * utm_medium — The marketing medium (e.g., cpc, email, social, referral)

Campaign Name * utm_campaign — A name for your campaign (e.g., spring_sale, q1_promo)

Campaign Term (optional) utm_term — Paid search keywords (e.g., running+shoes)

Campaign Content (optional) utm_content — Differentiate ads or links pointing to the same URL

Campaign ID (optional) utm_id — GA4 campaign identifier for linking with ad platform data

Generated Campaign URL

Fill in the required fields to generate your campaign URL

UTM Parameters Guide

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that help Google Analytics and other analytics platforms track where your website traffic comes from. When someone clicks a link with UTM parameters, the data is sent to your analytics account so you can measure campaign performance.

The 5 UTM Parameters

Parameter	Required	Purpose	Example
`utm_source`	Yes	Identifies the traffic source	google, facebook, newsletter
`utm_medium`	Yes	Identifies the marketing medium	cpc, email, social, banner
`utm_campaign`	Yes	Identifies the campaign name	spring_sale, product_launch
`utm_term`	No	Identifies paid search keywords	running+shoes, seo+tools
`utm_content`	No	Differentiates similar content	logo_link, header_cta

UTM Best Practices

Use lowercase — UTM parameters are case-sensitive. "Facebook" and "facebook" are tracked as different sources.
Use underscores, not spaces — Replace spaces with underscores or hyphens for clean URLs.
Be consistent — Create a naming convention and stick to it across all campaigns.
Don't use UTMs for internal links — Only tag links from external sources. Internal UTM links break session attribution.
Keep it simple — Use descriptive but short parameter values that your team can easily understand.
Document your conventions — Maintain a shared spreadsheet of UTM naming conventions.

UTM Builder for Google Analytics 4 (GA4)

Google Analytics 4 recognizes all standard UTM parameters plus the newer utm_id parameter. The utm_id is used to link your GA4 data with advertising platform data for more accurate campaign attribution. Our UTM builder supports all GA4 parameters.

Track Every Marketing Campaign

Use our free UTM builder to create trackable URLs for all your campaigns. Works with Google Analytics, GA4, and other analytics platforms.

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